I was tasked with redesigning the official logo for the New York Association of Towns, a statewide organization dedicated to supporting and advocating for local governments. The goal of this project was to modernize the association’s visual identity while preserving its historical significance and strong connection to the communities it serves.
The new design focuses on clean, professional aesthetics with a refined color palette and typography that reflects the organization’s authority and dedication to municipalities across New York. By balancing tradition with a fresh, contemporary look, the updated logo reinforces the association’s mission while providing a versatile and recognizable brand for use across digital and print platforms.
